The first step in creating a strong brand identity is to understand what your brand stands for and why it’s important to you. This will help you determine the direction of your branding efforts, as well as how to best present your company to potential clients or customers. 2. Define Your Brand Goals Once you…
Today, the competition between companies has reached such great heights that they are ready to do just about anything to make their products sell even better. Hence it is required to hire the best logo design company. A logo design can really work wonders for your company and get immediate recognition for your products or…
Standout logos are the identifiers of some of the world’s most successful companies including Google, Nike and Reebok. The monikers of these corporate giants share many common traits. They are all simple, unforgettable and unchanging. We recognize them instantly on the sides of buildings, flashing up on TV and passing by our car windows on…
Some people think that since their business is not creative in nature, they do not need a graphic designer. However, they may not realize the benefits their business can get from hiring a professional and might be surprised with the reasons why they need one. What does graphic design mean, and why is it necessary…
This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience. I had the chance to sit in on both the conference and…
