How to Create a Strong Brand Identity for Your Small Business

The first step in creating a strong brand identity is to understand what your brand stands for and why it’s important to you. This will help you determine the direction of your branding efforts, as well as how to best present your company to potential clients or customers. 2. Define Your Brand Goals Once you…

How can businesses benefit from a graphic designer?

Some people think that since their business is not creative in nature, they do not need a graphic designer. However, they may not realize the benefits their business can get from hiring a professional and might be surprised with the reasons why they need one. What does graphic design mean, and why is it necessary…

Picking fonts is like eating ice cream (and other tips for typography best practices)

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience. I had the chance to sit in on both the conference and…

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